Most brands are well aware that marketing strategies require constant attention and revision. Just when you think you’ve got your strategy sussed, new trends emerge, and you’ve got to up your game to stay on top.

For a few neat ideas to give your strategy a reboot this year, consider these four marketing moves:

Influencers

If you haven’t used influencers as part of your campaigns so far, why not make 2020 the year that you change that? According to BigCommerce, 89% of businesses state that ‘ROI from influencer marketing is better or comparable to other marketing channels.’ What’s more, Hubspot reports that 49% of customers rely on influencer recommendations to inform their buying decisions. To tap into all that potential, you’ve got to find the right influencers who suit your brand. To make things easier, platforms like Buzzsumo, Upfluence or Klear can help you to find the right influencers for you. Influencers already have the loyalty of your target audience and with the right campaign, you can gain that loyalty by association plus boost your brand awareness.

Virtual reality

Hypergrid business.com state that 75% of ‘Forbes most valuable brands’ have designed some kind of virtual reality experience for their customers. Examples include Walmart who got themselves a patent for a virtual reality shopping system; Loreal who designed a VR ‘make-up mirror app’; and the StyleMe mirror by Cisco, which lets John Lewis shoppers try clothes on virtually! As technology swiftly advances, consumers come to expect more exciting and innovative ways of shopping and experiencing products. VR has been gaining popularity steadily over the last few years, and in 2020 we are going to be seeing a lot more of this.

SERP Zero

Brands know that aiming for the no.1 position in Google’s search results is a permanent fixture on the to-do-list; however, no.1 is no longer the best position to aim for. For around two years now, Google has used a ‘Features Snippets’ as part of its search engines, (otherwise known as ‘position zero). The Featured Snippets section comes above organic search results just below the paid adverts. The content which it contains is from sites indexed by Google. The main thing to note is that SEO best practices are advancing all of the time, so it’s vital to keep on revising your tactics. For a top service, be sure to check out seo prices r6 digital.

Video Marketing

Social Media Today report that ‘tweets with video see 10x more engagement than those without,’ and that, ‘Linked in users are 20x more likely to share a video on the platform than any other type of post.’ Understandably, video is often more popular than any other type of content. Many of us prefer a visual experience, or tend to skim read text without retaining much of the message. If your strategy hasn’t been so video-friendly so far, there’s plenty of time to change that. Live video webinars are also an superb way to engage with your audience and grow your business.